The brief

melectronics has been the Migros cooperative's specialist market for electronic products since 1951. A smart selection of leading brand manufacturers and established own brands is provided in the different areas of entertainment and household electronics. Today melectronics has over 100 stores throughout Switzerland.

More than 280 managers and consultants from all over Switzerland took part in this year's Mel-Days at the Lucerne Exhibition Centre. The aim of the two-day event is to train the consultants and to give them a playful experience of the products from a total of 35 exhibitors. In addition to product training, the goal is to promote networking and exchange with colleagues and partners.

The solution and result

tabevents has developed an indoor knowledge rally that allowed employees to try out new products and re-experience familiar products and features. In order to achieve the best possible result, we divided the participants into small teams and conducted the knowledge rally three times in total.

The goal of each team was to collect as many points as possible over 90 minutes by moving through the fair, interviewing exhibitors about their products, and then answering various questions about the electronic devices. Of course, we integrated the entire multimedia spectrum into the game. The exchange was further intensified when the employees were able to ask the exhibitors about the products in a follow-up after the knowledge rally. At the end of each day, the winners were chosen and surprised with great electronic gifts.