THE BRIEF

Our partner agency American Express Meetings & Events develops creative concepts and groundbreaking brand events for its clients. The company employs over 1,400 meeting professionals in more than 120 countries. 

For the two-day kick-off event of one of its clients, AMEX was looking for a creative team concept for 250 employees. At this large event in the KKL Lucerne, the corporate goals of competitiveness and external focus were to be promoted and brought to life in a playful way. The motto of the event was "we can reach this together".

THE SOLUTION AND RESULT

The indoor adventure simulation Mount Everest Challenge enabled the 27 expedition teams to experience the ascent of the legendary mountain as an interactive and virtual team role-playing game. With the help of their expedition luggage and a tablet as a navigation and communication tool, the teams had to climb the summit together and arrive safely back at Base Camp. The business elements Competitiveness and External Focus, but also Change Management, Leadership, Creative Thinking and Strategic Communication were presented, tested and memorised with various expedition tasks. For example, the teams had to conquer the Khumbu Icefall, build a suspension bridge in the Western Cwm or safely abseil team members without losing sight of the other teams. The anticipation for the second kick-off day was great, because in the morning of the next day, the photos and videos taken were presented and the long-awaited award ceremony was held.

Thanks to creativity, skill and good communication within the team, many expedition tasks were mastered with flying colours. The Mount Everest Challenge made the employees aware of how the summit of success can be reached together in the company. The motto was effectively implemented and at the end of the challenge everyone said "we reached this together"!